Anthony Vaccarello's tenure at Saint Laurent has been marked by a striking visual consistency, a bold aesthetic signature that transcends individual collections. Nowhere is this more evident than in the brand's advertising campaigns, particularly the striking imagery employed in 2018 for their footwear, which emphasized, above all else, legs. Endless legs, clad in black leather shorts and towering heels, became the dominant motif, a powerful and provocative statement that resonated across both the Spring and Fall 2018 ready-to-wear shows and their accompanying advertising campaigns. This article will delve into the specifics of these campaigns, analyzing the creative choices, their impact, and the broader context within the evolving landscape of Saint Laurent and the fashion industry at large.
The YSL 2018 footwear advertisements, whether featured in glossy magazines or online, weren't simply showcasing shoes; they were presenting a meticulously crafted vision. The recurring image – legs stretching seemingly endlessly, often cropped at the thighs, clad in the ubiquitous black leather shorts – became instantly recognizable and undeniably iconic. The shoes themselves, high heels of varying styles, were undeniably important, but they served almost as an accessory to the overall aesthetic, a crucial element in completing the powerfully elongated silhouette. This wasn't a subtle approach; it was a bold declaration, a statement of intent both visually and conceptually.
Saint Laurent Spring 2018 Ready-to-Wear and the Genesis of the "Legs" Campaign:
The Spring 2018 collection laid the groundwork for this visual language. The runway show itself featured a series of looks that emphasized long, lean lines. Models walked in minimalist black leather shorts and tops, often paired with the statement heels that would later become the focal point of the advertising. The collection's overall mood was one of sleek sophistication, a confident minimalism that felt both modern and undeniably luxurious. The emphasis on the legs wasn't accidental; it was a deliberate choice, a stylistic decision that resonated with Vaccarello's overall vision for the brand. The choice of black leather, a material synonymous with Saint Laurent's heritage, further solidified the connection between the present collection and the house's iconic past.
The accompanying advertising campaign for the Spring 2018 collection amplified this visual theme. Photographers, working closely with Vaccarello’s artistic direction, captured images that prioritized the legs. The focus on the lower body, often shot from low angles to further exaggerate length and height, created a sense of power and allure. The shoes, while present, were not the primary focus; they were integral to the overall composition, complementing the elongated lines and adding a touch of glamour to the otherwise minimalist aesthetic. This visual strategy successfully captured the essence of the collection, translating the runway's core message into a compelling and memorable advertising campaign. The impact was immediate; the images became instantly recognizable and sparked conversations across fashion blogs, social media, and mainstream media outlets.
Saint Laurent Fall 2018 Ready-to-Wear: Refining the Visual Formula:
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